ASUS ZenFone 3 — Crystal Beauty.Built for Photography

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Winner of a Computex 2016 d&i Award, ASUS ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 600cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone feature scratch-resistant 2.5D Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth.

Featuring a next-generation PixelMaster 3.0 camera, ZenFone 3 ushers in a new era of smartphone photography. Equipped with the latest 16MP with the latest Sony® IMX298 sensor, six-element Largan lens with a large f/2.0 aperture, and subject-tracking TriTech auto-focus, ZenFone 3 is a photographer’s delight. Sapphire-glass lens protection ensures clarity and is resistant to scratches and damage. Offering both optical and electronic image stabilization for blur-free shots and video, a color-correction sensor for true-color photography, and true 4K UHD video recording, ZenFone 3 goes where no other smartphone in the category has ventured.

The exclusive TriTech auto-focus technology combines three focusing technologies — laser, phase detection and continuous contrast-detection auto-focus — to achieve clear focus in 0.03 seconds, up to 10x faster than the blink of an eye.

ZenFone 3 is the first smartphone worldwide to be powered by the new Snapdragon 625 — , the first 600 tier processor using 14nm finFET process technology  that makes it 35% more power efficient than 28nm processors. It also features an integrated X9 LTE modem, 802.11ac MU-MIMO Wi-Fi connectivity, PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life.

ZenFone 3 also has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just 0.2 seconds.