CasioBabyG News

Casio Baby-G Launches Runners’ Collection in India for Fitness Seeking Women


Style and fitness go hand-in-hand when we talk of today’s women. With the growing athleisure trend combined with the ‘don’t stop moving’ attitude, the need of a perfect work out companion has increased massively amongst the new age women. Catering to this rising trend and the need for fitness accessories, Casio launches its first fitness BABY-G BGA-240 watch, under the Runners’ Collection for active girls with a trend setting attitude.

The new running-inspired collection by Casio, appreciates the sportsman spirit in young women and their ability to flow with the day-to-day task. This series features a fitness tracker with sturdy design, which is a perfect amalgamation of utility and style with a more sophisticated look for active girls.

Introducing the new fitness watch collection Mr. Kulbhushan Seth, VP, Casio India said, “This season, we wanted to give BABY-G a more sophisticated style for those young women who prefer being active and staying fit. We are confident that our new Baby-G Runners’ Collection will offer style and fitness to the fitness fanatic girls.”

BABY-G BGA-240 has been designed with a punching pattern and colours that match today’s sportswear. The watch features a round dial with hour markers that are designed for ease of reading during the run. The comfortable resin band has a protector which enhances the fit to the wrist, which lets you wear the watch for a longer span without any discomfort.

The digital display shows the lap times (time taken to complete a fixed distance) and split times (elapsed time from the start up to a certain point) – which could be actively used during the run, to set target time and to control pace.

The new watch comes in 4 colour variants – Black and white (BGA-240-7A and BGA-240-1A1), Black and green (BGA-240-1A2) and bright Pink (BGA-240-4A)- and is available at a price of Rs. 5,995. Customers can get the new BABY-G BGA-240 at their nearest exclusive Casio showrooms, leading modern retail stores and leading online partners.