Detel Mobiles and Accessories, a leading homegrown electronics brand, today announced the launch of the much awaited ‘India ka TV’-the world’s most economical Smart LED TV. The 32-inch smart TV powered by Google’s Android operating system for high-speed internet connectivity is exclusively available for Rs 17,999 on B2BAdda.com.
Widely known for launching the world’s most economical feature-phone, Detel is now all set to transform the television viewing experience in the country. As per a recent report, while Indian television market is projected to cross U.S. $9 billion by 2021, Smart TVs fall under the premium category which constitutes less than 15% of the overall sales. Due to soaring prices of smart TVs, the country is still unable to capitalise on the existing market potential, as there is a huge vacuum in the market for affordable smart TVs.
The company has also launched two other LED televisions with 24-inch and 32-inch screen sizes at Rs 9,999 and Rs 13,999 respectively. B2BAdda.com is an exclusive e-distribution partner for the whole product range by Detel.
Commenting on the launch, Mr. Yogesh Bhatia, Managing Director, S.G. Corporate Mobility says, “With the launch of the world’s most economical feature-phone, we had broken a barrier of access to communication for people at the bottom of the pyramid. Now with a strong vision of ‘Banega India Smart’ we are set to embark on a new journey with the launch of ‘India ka TV’. We want those digitally connected people to experience a new way of watching television and access internet on their TVs. We hope to reach to the remotest parts of the country with our affordable models and make difference to the lives of millions.”
The company plans to launch yet another range of LED TVs between 24-65 inches in the market later this month.