vikrak IN Focus

E-BAK Brand is Reputed for Top-Class Mobile Accessories


Today, India is one of the fastest growing mobile phone markets, both feature phones and smart phones, in the world. So the demand for accessories is also growing rapidly, and future is looking bright. Adit Infratel Pvt Ltd (AIPL), earlier known as Adit Infotech, was founded in 1992. AIPL is a leading domestic manufacturer and provider of premium quality portable chargers , mobile batteries and chargers under their brand E-BAK, and have their manufacturing facilities at Parwanoo (Himachal Pradesh) and Manesar (Haryana).

Vikram Kalia, Director – Sales & Marketing, AIPL comments, “EBAK, country’s one of the leading brand in mobile accessories, today is into complete product range of mobile accessories. We have our own state-of-the-art manufacturing units at Manesar and Parwanoo. With an experience of more than 20 years into mobile phone batteries and manufacturing, we at AIPL are supporting PM’s vision and contributing to India’s growth. EBAK products are Made in India with International standards of quality. The unit at Manesar has all the equipments and machines to test our products as per the BIS standards. We are conscious about our quality and our design house and in house R&D team are working towards developing products to suit Indian conditions.”

Vikram is an MBA and has an experience of 24 yrs in various industries and has worked in reputed companies like Intex, Luminous, Marico, Amkette, etc.  He is a well-known person in the field of IT and consumer electronics and he has widely travelled across India and overseas.

“Our high standard batteries have set a benchmark for mobile phone battery quality in the country. E-BAK mobile chargers charge mobiles very fast compared to others. At EBAK, we try to understand what people exactly need and accordingly we, in close coordination with our R&D team, develop the products. We always come up with new innovations and always give something plus to our customers while keeping our prices low and affordable. If people use our products once, they will really appreciate them and come back for repurchase,” adds Vikram Kalia.

AIPL has a dedicated R&D team and advanced design house that enable them to develop products which are robust and deliver optimal performance. E-BAK is growing rapidly and has been receiving overwhelming positive response from the customers. E-BAK is known to bring out products known for hassle-free operation, compact design, short-circuit protection and wide universal compatibility.

Vikram Kalia reveals, “Right now India is one of the biggest and booming markets with a lot of present and future scope for mobile accessories. EBAK is reputed for high reliability with failure rate among the lowest in the country. Since we have our own manufacturing units and R&D, it is easy for us to control the process, quality and output, whereas those who source from third parties do not have this privilege. For instance, being the first mobile charger, for after-market, approved by BIS in Nov2015, the defect rate of our Mobile Chargers AD-2A and AD-1A is below 0.001%, which itself speaks about our high quality standard, he added. Every six months, we keep adding new products and innovations to our portfolio. ”

E-BAK is dedicated towards revolutionizing Portable Power Chargers and Mobile Accessories market in India.

 “We have well-established channel network and we planning for a complete revamp of the Channel Sales Strategy in the next FY starting April. We will be organizing channel partner meets and other events to educate and motivate channel partners and explain them the merits about our products, market feedback and how they should present our brand. In future, we want to reach E-BAK brand to every corner of the nation. We are at present laying special emphasis on reaching out to T3 and T4 cities to establish E-BAK as the topmost brand,” concludes Vikram Kalia.