ONE Entertainment announced a deal signed today between Playtrex, a developer of next generation of social casino games, and Hero Digital Entertainment, a mobile games publisher, for client Floyd Mayweather as the presenter of their popular mobile game, Wild Poker.
“As soon as I saw Wild Poker, I knew I wanted to become part of it,” said Mayweather. “I’m constantly asked to put my name on stuff, but Wild Poker is different than any game I’ve ever seen. It’s poker, but it goes to the next level. There’s a whole new level of strategy with the power ups. It’s a cutting edge game, this is that next thing and like everything I put my name on. Wild Poker is the best ever.”
Wild Poker is a social casino adventure game that offers Texas Hold’em Poker with a unique twist. On top of the regular card game, Wild Poker adds elements of strategy and adventure such as real-time decision-making, power-ups, journey, character development and more to increase the fun and overall exhilaration factor. Players must embrace the spirit of their favorite animal characters and strategically deploy special skills, such as the shark’s sharp sense of smell to detect another player’s fear or the giraffe’s elongated neck to peer over another player’s shoulder. As players advance in the game, they level up and unlock new characters with different abilities and go on a journey that no traditional casino-style game can offer.
“We are ecstatic to attach one of the world’s most recognizable athletes to Wild Poker,” said Ed Mills, Hero Digital Entertainment CEO.
Daniel Kashmir, CEO at Playtrex, said “Our mission with Wild Poker is to evolve the social casino genre to make it more fun and appealing to all types of players. By adding Floyd as a presenter within the game, it shows that we are committed to providing game experiences that can’t be found in any other social casino game.”