2011 has witnessed an upsurge in the demand of smartphone market. We understand the pulse of the consumer, and hence constantly invest into strengthening the product portfolio though R&D and innovative marketing strategies. Going forward, Micromax will mainly focus on creating a strong portfolio of smart devices.These devices will give immense opportunities to not only the brands but also to the consumers to evolve.We will continue our effort to provide unmatched experience to the users.The form factor of the device may vary but the main objective will be to provide integrated technology experience to the consumers

Q) The company has truly done very well in terms of establishing itself on the Indian mobile turf. What is Micromax planning on the International arena?

With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design. Micromax started on International expansion in 2010 with Nepal and today it has established its presence across 14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil. Micromax is focusing on repeating its India success story globally too and is building up products targeted at focused groups in these markets.

Q) How do you look at the Indian mobile consumers today? What kind of trends is shaping the mobile business dynamics here?

Mobile phone becomes the first screen formany Indians to experience internet.Also, with 3G, the possibilities with any mobile device multiply. However, with upgraded products being launched every day, consumer today demands better technology at an affordable pricing. At Micromax, we try to fill this need gap and bring specific products for focused target group with technology that makes their live easier.

Q) How does the Micromax proposition and handset experience different from other big or small vendors?

Micromax works towards challenging the status quo that ‘Innovation comes at a price’. Indian mobile handset industry caters to a country with huge population and diverse culture. Hence the need of every individual is different. We have always conceptualized our products keeping in mind the changing needs of our customers; this is what gives us an edge over other players. Also, as a brand, we have identified and partnered with platforms through which we feel we can reach out to, and connect with consumers beyond products.

Q) What kind of revenue figures do you have from your operations inIndia? What are your expectations in this regard?

Micromax registered a growth of almost 48% annually, leveraging its growing brand awareness, distribution reach, faster time-to-market and a diverse product portfolio. (Source: Strategy Analytics Q2 report). Also, as per the latest reports from Cyber Media Research: we rank secondin the multi-SIM category with a market share of 7.1% and third in the overall Indian mobile handset market with 4% market share in terms of sales(unit shipment).