After having entered in the mobile market about an year back, the company has already started to make its own mark in this space. Today, Elcom is focusing on LG mobiles and is working towards making sure that LG brand is more than visible when it comes to providing the best to its customers.

The company has realized that providing quality and timely service holds the key when it comes to attracting and retaining customers for this segment.
 
Sunil Narang of Elcom trading, said, "We entered mobile market in March 2006. We are committed LG retailers focusing exclusively on LG IT products and GSM mobile phone. And we also act as LG service center for all the products. We are giving complete service in a single outlet. Service brings long-term benefit. This is our mantra. If we fail to provide good service, it may bring us short-term profit, but we lose in the long run.
Whatever products LG launched in India will be promptly available at our outlet."   
 
Riding high on the ongoing convergence trend, Elcom is also looking at having PDA's from LG as well. At present the company offers the complete range of mobiles from LG to its customers.
 
Sunil added, "For CDMA, LG has tie-ups with Reliance and Tata. Our products are very stable and in the product basket, we have a complete range. LG sells only color mobiles. LG believes in adding color to life. The minimum starting price of color mobiles is Rs 2,500 and goes up to Rs 15,000. They are also coming up with PDA with other key features, which will be Rs 30,000 .LG are going to launch them shortly. We are selling more than 400-500 Mobile phones in a month. Our LG hot selling products are Chocolate and Dynamite. Our showroom looks like a complete LG brand showroom.

The decorations and furnishing makes it look just like LG's own showroom. LG gave complete training to our servicing personnel and engineers. This makes it easy for us to convince and impress the customers. They also provide us instantly any new scheme or product that is launched. For branding and promotion activities they are giving us full support in the form of brochures, leaflets, and POP. We are in sync with the latest offerings. And any delegates or high officials like CEO come from abroad, they will come and visit us without fail. This gives us a feeling of belonging to the LG family, boosts our morale and increases our showroom value. This gives mileage to our showroom."
 
Understanding the customer needs in a better way, Elcom has always focused its efforts towards making sure that its customers are always getting what they want. As a result, the company has been able to create a lot of space for itself in this competitive world of IT.  
 
Smart phones

As a lot of people going in for multiple capabilities and applications all packed into a single handset, a report from Merrill Lynch says developing countries including South-east Asia, Africa, eastern Europe and the Middle East will consume 63 per cent of global phone sales in 2007, up from 42 per cent in 2003. It also expects China and India alone to account for more than 25 per cent of unit sales in 2007.

In light of the above details, the efforts to popularise mobile mania are going to turn even more aggressive and sophisticated in 2007. global handset manufacturers like Nokia, Samsung, Motorola, LG and even smaller regional players like Fly, Kyocera or Simoco are expected to introduce newer product innovations, designs at variable price lines to facilitate mobile adoption   in this part of the world.

It is more than important to mention that focused players like Elcom are likely to play an important role in terms of taking these high-end communication devices to the end user segment.

"Convergence of mobile, computer, camera and games has become basis of the latest fun and phone concept. Now we are emphasizing more on this fun and phone theme. Nokia, Motorola, and Sony-Erricson are already there in the market. But every newcomer carves out his own place. We are not scared of competition. In fact, we believe that competition is good to keep us on our toes. We believe in providing best service and developing strong relationship with the customers. These are the keys to our success in the long run. Our main mantra for success is keep your eyes and ears open, try to understand the market, judge the customers needs correctly," Sunil added further.
 
When it comes to cutting edge technologies, in the mobile phone market, 3G handsets have finally come of age, while LG has kick-started a trend for mini fashion phones that look better than anything you have ever seen before.

All said and done, the time is not far when your mobile will direct you to your location, spell out the weather forecast for the day, run a news service to inform you about the stock market upheaval even as you log in to check emails! Additionally it can also take pictures, share and download a host of other applications. All this is possible because of increasing the storage capabilities and convergence of different technology is making it all possible and right at the doorstep of a user.
 
 
Big Storage Capabilities
 
The growing demand for low-cost, high-capacity, and compact storage for mobile devices is pushing development of small form-factor hard drives and more and more vendors are looking at packing more storage into single mobile phones.  
 
Moving forward, disk drives are going into more and more applications and convergence is likely to drive all this. Companies are already looking at 1.8-inch, 1-inch, and possibly 0.8-inch or 0.7-inch drives.
 
Analysts close to the industry predict for the hard drive market 1.8-inch and smaller drive shipments reaching 3.3 million drives this year and climbing to 23.7 million drives in 2008 or, as a percentage of the overall disk drive market, from 1.4 percent this year to 5.3 percent in 2008.