The Chinese behemoth, established in 2005, began its operations in India this February by setting up its office and factory. It moved rapidly since then, registering the brand in March, producing its first made-in-India phone in April and setting up its distribution and service networks by July. Today, Lephone already has 33 affiliates and over 500 dedicated service locations in India to cater to its customers well before the official launch.
Chongqing Blephone Technology, a China-based company, launched its range of highly affordable, sleek and feature intensive mobile phones. Dubbed as the aam aadmi ka phones, they will be sold under the popular brand name of Lephone. These entry level phones will be available at a staggering Rs 799 while their smart phones will begin at an equally jaw-dropping price of Rs 1999.
We will play around affordable samrtphone segment in India and our price will be around 3000 to 10,000 bracket. And very soon we will launch 5 new smartphones and all will be 4G enabled and with every product we are more focusing on affordability and durability not for any innovation.
Mr. Amit Saxena, VP, Marketing of Lephone India
Our main aim is to digitally empowering every citizen of India with our vast range, we are targeting tire 2-3 and 4 market. “ we already have more then 61 distributors in UP and Rajasthan is also another key state for us. Right now we have introduced 3 feature phone models and in the coming time we will be bringing quality smartphones in India”.
The feature phone variants of K1, K1P and K3 will not only be reasonably priced, they will also have sleek designs and provide greater battery life and extendable memory support. The most exciting feature of Lephone K3 variant is it being the ‘senior citizen phone’ which is one of its kind in the market. Priced at Rs 1499 MRP, the K3 is equipped with large screens (6cm-2.4) with easy to read querty and single menu icons for hassle-free usage. The five option SOS button makes K3 a sure winner for women and senior citizens from the safety point of view.
Lephone K1 is powered by 1000mAh battery which gives you upto 4hrs of talktime and standby time of 10 days. Supports upto 32 GB of memory and has a 1.8 inch display, it also equipped with an digital camera and Bluetooth/WAP/GPRS enabled.
K1P is another feature phone that gives you more power with a 1450mAh battery. This phone easily give you 6hrs of talktime and a bigger screen of 1.8 with a screen resolution of 320×240. Also has a torch that come handy at any emergency situations.
The K3 phone comes with bigger screen of 2.4 cm and 64×480 screen resolution. This looks much premium with a durable body and attractive colors. Gives you talk time of more the 6hrs with its 1450mAh battery. This has also a torch that comes handy