OPPO unveiled the OPPO F5, the brand’s first FHD+ full screen display model in India, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image. The A.I. Beauty technology will take selfie photography to a whole new level of quality. Priced at INR 19,990 the F5 (Gold and Black Edition) will go on sale from November 9th and will be available both online and offline. Two other models were also launched at the event, the F5 6GB edition INR 24,990 (Red and Black Edition) and the F5 Youth (Black and Gold Edition) to give OPPO fans and the youth more choices to suit their needs. These two variants will be available in December.
“Our focus has always been on bringing the best photography and Selfie experience to the Indian consumers. We have been leading the Selfie industry in the Indian market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F5 that offers the first A.I. Beauty technology in India, we are confident of going further ahead in this journey. Thus, the new brand slogan, The Selfie Expert and Leader, truly represents our ambition to continue being the leaders in the market,” said Sky Li, Global VP, OPPO and President of OPPO India.
OPPO also announced a new brand ambassador, youth icon and Bollywood superstar– Sidharth Malhotra in addition to Deepika Padukone. Sidharth and Renowned Photographer – Rohan Shrestha shared their own selfie experience with OPPO F5 during the event.
OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in India with years R&D. It identifies shapes and facial structures based on a global database. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more real and nature.
With more than 200 facial recognition spots that reference the image against a global database of human faces to learn facial features, shapes and structures, F5 can distinguish each person’s face features from skin tone and type, gender, age and more. After facial recognition, the AI Beauty technology will customize beautify based on one’s features from skin, eyes, lips, to face shape. The feature will also have personalization for specific subjects. For example, enhancements will not be soft or feminine for male subjects. Children or babies will not receive enhancements that make them look like adults.
OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. The front-camera Portrait mode also applies a Bokeh effect to the background, creating better gradation and making you the focus of the selfie shot, every time.
And for the rear camera, the 16MP rear camera is excellent for all day and night shots. Along with the F1.8 aperture in the back camera also performs brilliantly for brighter and more precise shots in darker settings.