ui is eyeing a pie in the feature phones Segment.


BTM Exports Limited, an ISO certified brand with capacity to manufacture quality smartphones in India announces the launch of “ui phones” under the “Make in India” campaign. ui phones is a part of BTM Exports Ltd, a sister concern of BTM Group. BTM Group is 120 years old ISO certified organisation having strong presence in Iron Ore, Textiles, Pharmaceuticals and Mobile phone manufacturing sectors with a turnover of 2000 Crores.With the expertise of mobile phone manufacturing, BTM Exports Limited leveraged the opportunity and is launching “ui phones”.

Mr. Nikhil Chopra, Executive Director, BTM Group stated “Our Prime focus will be on cost-effective feature phones (price range from INR 800 – INR 1400) and then moving to smart phones and tablets in future. Initially the brand will be available in 13 states of Northern and East India. The future of communication holds great promises and ui phones embrace itself to explore this extraordinary potential. Delivering quality and cost-effective mobile phones (feature phones), ui phones aim to connect people in new and exciting ways, thereby heralding a communications revolution which will make mobile devices an integral and indispensable part of our lives Ui will be focusing on the Tier II/ III towns with clear Value for money proposition”.


Initially they will focus towards north Indian states like J&K, HP, Chandigarh, Punjab, Haryana, Rajasthan, Delhi NCR, UP, Uttrakhand, Bihar, West Bengal, Jharkhand & Odisha, soon reaching out to PAN India by year End.

“We will directly supply phones to the local distributors in each town. This helps us to eliminate several layers of middlemen,” added Mr. Nikhil Chopra

Initially ui phones would be coming up with 8 models in 4 categories:

Super Connect
Super Power
Super Selfie
Super Nexa