"We are very excited to bring this premium luxury to consumers in India”

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asus30-7-14ASUS announced the ZenFone, a brand-new smartphone series that offers a choice of screen sizes from 4 to 6 inches, and the all new Fonepad 7 FE170CG with ZenUI.

asus_jerryASUS CEO Jerry Shen
When we set foot on this journey in search of incredible, we aimed to create the most extraordinary phone for everyone to enjoy. It fulfills every aspect of our Customer Happiness 2.0: Beauty, Sound, Touch, Heart, and Ubiquity,”
For the first time, Indian consumers can experience the empowering luxury of the long-anticipated ZenFone, available in a range of sizes and colors. All ZenFone models come with ASUS ZenUI, the brand new mobile user interface with over 1,000 enhancements that make ASUS mobile devices even more fun and seamless to use.

asus_eric-chenASUS Corporate Vice President Eric Chen added, “We believe the ZenFone and Fonepad 7 will be top smartphone choices for consumers throughout the country. We will be backing the launch of the series with an increasing presence in India as we plan to expand the number of local ASUS stores to 200 this year.”

The latest generation of ASUS Fonepad 7 is a portable 7-inch palm-sized Android tablet designed with narrow bezels to maximize viewing experience. The Fonepad 7 fully supports the Android 4.4 Kitkat upgrade, and its 3G function enables ubiquitous internet connection.

intel_debjani-ghosh“Intel is proud to join ASUS on the Zenfone journey in India with our Intel Atom processors and Intel XMM 6360 communications platform. The Zenfone offers an incredible user experience at an affordable price, and that will be a compelling proposition for consumers in India which is witnessing steady growth in the Smartphone and Phablet segments.” said Debjani Ghosh, Vice President Sales and Marketing Group, Managing Director, South Asia, Intel.

ZenUI — Open messaging and enhanced ASUS apps for Android
ZenFone 4, 5 and 6 all feature the magnificent new user interface from ASUS: ZenUI. Exclusive to ASUS smart devices, ZenUI is meticulously designed to help users make the most of the functionality that’s packed in to every ZenFone. ZenUI delivers a holistic user experience with exceptional functionality and sublime simplicity. ZenFone gives users the tools they need to communicate any thought or feeling, and to stay connected, anywhere.

ZenUI even includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging Platform. This seamless messaging tool allows users to share almost any kind of content easily with anyone on any phone—all without racking up charges associated with sending traditional text (SMS) or picture (MMS) messages.

ASUS has also added enhanced Android apps to every ZenFone device, making life even simpler for users. For example, the ASUS-enhanced email app allows messages to be read by thread, so it’s much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye strain, while the Gallery app facilitates enhanced online synchronization.

ZenFone 4
4-inch display
1.2GHz Intel Atom Z2520 processor with Quad-Thread Hyper-Threading Technology
Android OS, v4.3 (Jelly Bean), upgradable to v4.4.2 (KitKat)
115g slim line design
5 MP4/8 GB, 1 GB RAM
MicroSD card support upto 64GB
Availability in five fun colors (Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow
Baterry: 1200mAh/1600mAh
Zenfone 4 – Rs. 5999/-

asus_zen530-7-14ZenFone 5
5-inch IPS ,1280×720 HD,
Intel Atom Z2580 2GHz processor
minimum thickness of just 5.5mm.
ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity, allowing users to operate with any stylus or even a gloved hand.
ZenFone 5 is available in four brilliant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.
Zenfone 5 – Rs. 9,999/-

ZenFone 6
ZenFone 6 offers an HD display that measures a fantastic six inches across
Intel Atom Z2580 2GHz processor.
13-megapixel main camera with exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for clear and sharp selfies or video calls.
ZenFone 6 is available in four vibrant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.
Zenfone 6 – Rs. 16,999/-

asus-fonepad730-7-14ASUS Fonepad 7 (FE170CG)
ASUS Fonepad 7 features a powerful 2X2 Intel Atom Multi-Core Processor 1.2 GHz with Intel Hyper-Threading Technology that puts fast and responsive web browsing, as well as smooth HD video and gaming, at your fingertips. ASUS Fonepad 7 utilizes Intel Atom 2520 processors for best-in-class performance and power efficiency. And Fonepad 7 is built to last: Take it to go for 10 hours of 720P video playback or 30 hours of 3G talk time.