ADCOM is a tablets and mobile phones importer and distributor in India. Advantage Computers (ADCOM), established in 1997, is a complete IT-components & communication technology company. The company is known in the Industry for launching innovative and competitive products at competitive prices with excellent service support. ADCOM is also the exclusive National Distributor for the ZOPO brand smartphones.
Sanjeev Bhatia, Founder and Chairman, ADCOM, comments, “As as far as mobiles are concerned, we started in 2012 with feature phones and progressively added more features and smart phone models. Right now under the ADCOM brand, we have 30 models of feature phones and 8 models of smart phones. In the coming quarter, we will be launching 10 more models of features and 4 models of smart phones. The new smart phones will be 4G-enabled, but we are keeping them in the affordable range of under Rs 8,000. In the next quarter, we want to sell 3-4 lakh handsets of ADCOM brand.”
With their head office at New Delhi, they have a pan-India sales & service presence through their 20 billing points. ADCOM brand covers 3 major product categories–IT Accessories, tablets and smart phones. The brand has earned a high reputation amongst its end users by offering extraordinary quality at affordable prices backed up by efficient system of after sales service and customer support. The company is renowned for its fair and ethical business policy and strategies. ADCOM smart phones have some unique features and value additions like free cloud space, free anti-virus, best software, etc.
Mr Bhatia adds ,As far as ZOPO distribution is concerned “Now we are present in 20 cities in India and in the coming months, we want to expand our presence to 100 cities. We have our own, not third party, 200 plus service centers manned by dedicated professionals. We have statewisestockists, city wise distributors and we want to reach out to 5000 retailers in the coming months.”
ADCOM also covers a variety of product range that include power banks, 3G data dongles, keyboards, mice, power supplies, multimedia speakers, Display products like LCD& LED Monitors, desktop cabinets, webcams, TV tuners, Blue tooth 2.1 A2DP products, etc.
Bhatia shares, “Right now most of our sales for feature phones are via offline channel and for smart phones via online. We give the best possible promotion and service support to our channel. We keep product display boards at the retail shops. We keep advertising in magazines and newspapers. And then we also hire PR agencies in every city to promote our products and services.”
ADCOM has its product R&D centre consisting of trained, qualified engineers in Delhi to develop and test all the products keeping in mind the quality, latest specifications, customer-friendly technology, etc. This activity ensures the standard and technology at par with the international standards and wonderful experience for the users.
Regarding Make in India initiative from the central government Mr Bhatia comments, “Make in India concept is a very proactive move from the central government. We have already started assembling and manufacturing in India from April 2015 and we are adding more assembly lines. Manufacturing in India will help to retain a big chunk of money within our country which otherwise has been going out as foreign exchange. In the coming years many foreign companies are expected to set up their manufacturing plants in India. Grey market with very poor quality products has been a big nuisance both for the white market providers as well as to the customers. Now consumers will get India-made quality products at lower prices. Make in India concept, further aided by BIS, will finish the grey market. Of course there is an elaborate documentation and certification process to set up plant under Make in India, but for those who are serious about Making in India on long-term basis, that is no issue.”
ADCOM’s vision is to make itself a respectable and lovable brand in the country by changing the life of people by launching high quality innovative technology products at affordable prices.
About ADCOM’s strategy and vision Mr Bhatia clarifies, “Many brands have entered and many big brands have wound up. A brand which persists and determined will survive. We have active marketing people and service centers across the country. It shows how serious we are. Next we keep changing according to the market needs supported by top class service. We want to be among the top Indian brands in the coming years.”