Tell us about your brand:
The Alcatel brand is owned by TCL Communication, an international multicul¬tural company which designs, develops, and markets globally a growing range of mobile and Internet devices. One of the fastest growing of the world’s top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, design¬ing their products around individu¬al’s lifestyles, enabling the end users to do more.
What is your expectation and overall scenario from the smartphone market in India this year 2014-15?
The Indian market has reached a reasonable maturity in terms of mobile telephony. Customers are not biased towards a particular brand and are ready to experiment with new brands and technologies. And of course, Indians are really smart in terms of getting the latest technology with innovation at the best price. This is why we have introduced the IDOL series phones which are uniquely designed. They are slim, light, have narrow bezels and their screens are loaded with features and come at a reasonable price. Simultaneously, we also have an entry level smart and feature phones. We are also targeting to become one of the top 5 smart¬phone suppliers to India by 2014.
Are you planning to sell you products only via online retail in India?
At pres¬ent we have three major regional distributors and we are present in 2,000 retail counters. And we are very much in process to increase our reach via retail counters. This year we are planning to reach more than 5,000 retail counters by end of this year. On the other hand we are also want to leverage the online market and we have also been getting overwhelming response from the e-commerce segment and are very upbeat on it.
What kind of promotional activities are you planning to do in India?
Iron Man 3 was our first attempt to have a comprehensive association with a Hollywood movie, and it has given a real boost to Alcatel Mobile. We will be happy to associate with such types of opportunities in India as well ,which is in sync with our brand, we will definitely like to consider it .
As many of your competitors are already providing good after sales servicing to their customers what are your plans to counter it?
After sales service is a major issue in India. We have more than 400 service centers across India, and a dedicated after sales team and we can proudly say that at present we are among the few brands that have service footprints across the country. However, there is always scope to improve, and we think that our quality and strong after sales service network will play a crucial role in our endeavour to succeed in the smartphone market.
What will be next big thing from Alcatel?
We are among top three vendors in the 3G data card segment in India and our volumes are growing rapidly in the smartphone segment as well. In 2014 we will be launching a lifestyle and value for money seg¬ment of tablets in India.
Alcatel One Touch Idol X+: A power- packed mid range smartphone
Mr. Praveen Valecha, Regional Director, APAC, Alcatel One Touch, said, “Idol X+ is our first e-commerce initiative and we very excited to launch this phone in partnership with Flipkart.com. Flipkart is our primary and exclusive online retail partner and this is our first Exclusive smart phone activity with the online giant.
Mr. Albert Wong, Head, APAC, Alacatel One Touch, said “At Alcatel One Touch we have been constantly innovating our products. Idol X+ is a smartphone that will change the way smartphones are being used today. We have included a health Boomband for users who are health conscious. We are looking at strengthening our smartphone retail with exclusive partnerships with online and offline retail stores.”
Speaking on the launch, Michael Adnani, VP – Retail & Head of Brand Relations, Flipkart said “This is the second time we are tying up with a global mobile phone brand to be the exclusive destination for their products in India. We recently witnessed massive success with another brand launch on our platform – and this has reinforced our position as the platform of choice for brands hoping to connect with customers across the length and breadth of India.”
The Alcatel One Touch Idol X manages to pack a lot of features into a slender body ALCATEL ONETOUCH IDOL X+takes IDOL series one step further by the true Octa Core processor
Building on the global success of the IDOL range, the IDOL X+ combines a 5” Full HD 441ppi display and 13.1 Mpxl 1080p camera with an Octa Core 2 GHz processor.
The “0” bezel and borderless, 2.4 mm edge to edge design means that pictures and videos fill the available space.
140.4x 69.1x 8.1mm thin
The smartphone combines health and technology with its exclusive offering of a Health Boomband and JBL Headphones included in the box.